Released on: August 17, 2008, 10:17 pm

Press Release Author: Strawberry Communications

Industry: Apparel & Fashion

Press Release Summary: For you my Queen is excited to announce the exclusive online
launch of New York lingerie label The Lake and Stars.

Press Release Body: The Lake and Stars recently created a stir in New York fashion
circles after Sarah Jessica Parker wore the 'We're on a break romper' in the Sex and
the City movie. The label owners said Sarah Jessica Parker specifically requested
the silk piece be included in the scene where she cleans out the closet with her
friends. For you my Queen is the first boutique in Australia to supply this lingerie
line with a difference.

The Lake and Stars designers Nikki Dekker and Maayan Zilberman, show their stunning
collections in high profile boutiques, such as Coco de Mer in Los Angeles. For you
my Queen is pleased to offer Australian lingerie lovers the pair's inspiring
Spring/Summer Collection for the first time from September 2008.

The Lake and Stars - meaning "a woman who is skilled in the bedroom" in old
Victorian terms - employs a libertarian design approach to lingerie. Detailing and
use of gorgeous colours and materials throughout the collection makes each
collection unique and expressive.

"The Lake and Stars is lingerie for contemporary women," For you my Queen owner
Angie Wood said.
"The camisoles can be paired with jeans, a favourite pencil skirt or worn under a
tailored jacket," she added.
Designed to stand alone, or complement other clothes, The Lake and Stars styles
embody a broader view of lingerie as fashion expression, rather than costume. They
are intimates meant to be seen - reflecting, as a fashion statement, on the open and
sophisticated tastes of their wearer.
For you my Queen's other speciality collection, hats and fascinators, have just been
updated in time for spring. With an array of head-turning pieces featuring spot
feathers and vintage materials from designer Katherine Elizabeth, these new
accessories have been launched just in time for the Spring Racing Carnivals and are
perfect pieces for Race Days or Weddings.

For you my Queen has a comprehensive FAQs section, as well as delivery and sizing
information. Keep up-to-date with the latest collections and news via the For you my
Queen blog and user polls to contribute feedback.

Visit www.foryoumyqueen.com.au to see the full collection.


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For further information, images or interviews please contact:
Johanna Baker-Dowdell
Strawberry Communications
P: 0423 969 661
E: johanna@strawberrycommunications.com.au
W: www.strawberrycommunications.com.au

About for You my Queen
For you my Queen launched in late 2007, bringing a new and exciting online shopping
experience to the Australian market. It offers exclusive, unique products for the
contemporary woman only available from its online store and nowhere else in
Australia.

About Angie Wood
Angie Wood has worked in product marketing, both in Australia and the UK, for the
past 10 years. Her time in this industry and love for beautiful things prompted her
to start her own online business - For you my Queen.



Web Site: http://www.foryoumyqueen.com.au

Contact Details: Johanna Baker-Dowdell
Strawberry Communications
P: 0423 969 661
E: johanna@strawberrycommunications.com.au
W: www.strawberrycommunications.com.au